ABOUT

The Cali Picnic is a yearly event that celebrates West Coast culture and pride by way of music, food and fashion. KS, along with a stand up group of Golden State Grown transplants, have been at the helm of the event since 2008. In our role as an organizer who’s carried on the torch, we have been responsible for generating the motif, theme and marketing collateral/content, among other things.

ROLE

Event planning, Graphic Design, Web Design, Creative Writing

OBJECTIVE

To develop a visually friendly six month campaign that utilizes the aforementioned skills to attract sponsors, vendors and attendees to participate in a family friendly event that spans two decades.